samirabid.com

This is a good article on Marketing perception and its real purpose in a business.

“The aim of marketing is to make selling unnecessary.”
Peter Drucker

Today term 2 started and the studying is back with a bang. Everyone seems to have had a good break such that some looked a little shell shocked to be sitting in the lecture theatre again. We had a couple of engagements over the festive period so big congratuations to those guys!

Marketing Strategy had the pleasure (!?) of being the first lecture on the Monday morning but it was very interesting and looks like being a good follow on from last terms session; lots of new ideas and the focus well and truly on the strategy and value proposition rather than the “Marcoms” – word for the day already.

Management of Change is the other module for Monday and it is also looking very interesting. The Ice Cubes being an indication of the theory (from 1940′s) that suggests the connection with unfreezing, changing and then refreezing as basis theory for managing change – I could certainly have done with some unfreezing this morning at 7am !