There are simply so many lessons to learn from this short video on digital tinkering. In addition to it being inspiring and based on sound values, the video also demonstrates a professional approach to the product development process based on market driven forces and feedback. I recommend you take 15mins out to watch it – digital tinkering – you may never look at your alarm clock in the same way again … !
I find this work fascinating. How is it that we DON’T see things? How can the mind constantly fill in the gaps and yet us not notice? This is a great TED talk on visual tricks of the mind within the movie industry. Clearly they have controlled environments to play with but, in many ways, so do we in other industries …
Entia Consulting, my business that is linked above, has a new website. The focus of my consulting is helping technology-led businesses to market and sell their products and services.
We are using a novel approach for market and sales delivery, that is much more systematic than typically seen in high-tech firms.
We like to say we are engineering the marketing and sales process, to optimise it and make it more successful (and less of a hassle) for our customers.
Entia Consulting helps with small projects, objective perspectives and with alleviating overstretched management with day-to-day tasks.
Entia has shown good results, some of which have kindly led to customer testimonials which now appear on the website too.
Our customer success is our most important asset, which is why they are the first thing you see on the new website. If you run a technology-led business and want some fresh ideas on ways to improve your market and sales, please get in touch!
Here is a TED Talk on by the Arduino co-founder on what is arduino. Awesome stuff.
Some thoughts on how to drive fast in a motorsport context. This is an older post on the new blog.paceinsights.com blog … Hope you enjoy 
The new website for Pace Insights has launched this week. The business is a re:branding of the Prat Perch organisation and has been very well received.
Pace Insights is creating systems to help (initially) amateur competitors in the world of motorsports. The current tools and systems available on the market are quite involved and complex to use. Pace Insights will provide people with simplified systems that also do a level of analysis for them.
The first product will be a simple lap timer but with a few extra little bits. Those specific extra bits will be announced soon. Clearly they will aim though to offer paceinsights users a new edge over their competition; some existing tools coupled with some new ways off of approaching the challenge of understanding performance, so that ultimately, users can identify how to improve.
It is often interesting to walk the paddocks and talk with people. Many times people tell you they are not that bothered about this kind of stuff. Taking that at face value maybe a mistake however as everyone goes racing in the hope of competitive success, otherwise they would just go on (much cheaper!) trackdays.
Food for thought anyhow.
Hope people who read my thoughts on hear also like the Pace Insights name – anyone who’s had do go through the naming a business process recently may empathise that it is not so straightforward, especially given the lack of available .com’s. Cyber squatting is quite popular it seems.
Thanks in advance for looking in on the pace insights website. I have also put up a pace insights blog while we finish of our launch product. Rather than understanding YOUR performance, this is about understanding performance generally. Hope you like it and please register your interest and comment.
This is just cool …
Samir is fascinated about understanding how to improve performance in motorsports and other high pressure competitive environments.
He consults under Pace Insights, that is researching new applications areas for predictive analytics, information design and high performance training environments (simulators etc).
He is also a business consultant providing professional services in strategy and business development, to highly technical businesses.
