This “infographic” presents in a clever way, some otherwise potentially boring statistics. What I like about it is that the illustrator has guided the viewer into what they feel is important in the messages – i.e. the value and success tactics of social media fundrasing. I feel this helps you interpret the message quickly and helps answering the “so what” question nicely. All good inspiration for the core approach of my new motor sport company Prat Perch.