For those who watched the GP qualifying in the UK and heard the slight fumble by Martin Brundle and David Coulthard over the term slip angle, I thought what better subject to start the Prat Perch technical articles on the Prat Perch motorsports blog. Here is the link. Let me know what you think.
This “infographic” presents in a clever way, some otherwise potentially boring statistics. What I like about it is that the illustrator has guided the viewer into what they feel is important in the messages – i.e. the value and success tactics of social media fundrasing. I feel this helps you interpret the message quickly and helps answering the “so what” question nicely. All good inspiration for the core approach of my new motor sport company Prat Perch.
Here are two interesting posts I found on the web. One is about the importance of being specific to get customers with this great cartoon (below). The other is a few tips on landing page design.
Samir is fascinated about understanding how to improve performance in motorsports and other high pressure competitive environments.
He is CEO of Prat Perch, researching new applications for areas such as data acquisition, information design and high performance training environments.
He is also a business consultant providing professional services to technical businesses.
