Thoughts of an entrepreneur
I am having a moment of consideration and consolidation. The online marketing consultancy is open for business and the website is getting visitors from around the world everyday.
The open question remains: Which industry sector?
Although now skilled with the tools to work in any business in any industry, people want reassurance you know their industry and have direct experienced their problems.
Otherwise, they may argue, what value can you really bring them? Their perception is maybe you don’t understand what they are going through. Furthermore, to sell consultancy you have to sell either a saving or an increase in revenue. To justify the fee’s you charge, without sector experience, this is almost impossible by any ethical process.
It was through thinking about this sector problem that I took the opportunity to take a step back and evaluate. Consultancy is an industry limited by time and billable hours – I can only be in one place at one time. Furthermore, where is the incentive, past the good hourly rate? Is a consultant just a self-employed manager, rather than a true entrepreneur?
Here is a perspective from an interview with Chris Knight of ezinearticles.com on the subject:
What is the best advice you have for new or future entrepreneurs?
“Do it and stop talking about ‘doing it.” Get into massive action. Learn and read like mad every single day. Listen to your stakeholders and earn their respect by taking an enormous amount of action that proves you heard what they had to say. Create and design a business that allows you to step out of daily operations. If you are running your business, you are a manager and not an entrepreneur. Nothing wrong with being a manager or even an ‘entrepreneurial-spirited manager’, but true entrepreneurs in my mind unlock the creativity and innovation in market potential for their business and industry –they can only do this if they are not involved in daily operations of the business.
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Tags: business, entrepreneur
