Autosport Show
Sunday, January 11th, 2009It is the Autosport Racing car show on at the moment in Birmingham. Sadly funds and timing preclude me from going this year, the first time in ages, but following it on the web it was good to read another strong interview by Ron Dennis (McLaren CEO). As he nears the end of his career it is fascinating to see how he chooses to spend the rest of his life and nice to hear he will be pursuing a path to genuinely help others. Similar in many ways (but of course different in scale!) to Bill Gates. The scientific approach to developing F1 is a good one, although there are better market sensing techniques that “market research surveys” – sometimes gut feel has its place too.


































