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Today we presented our view on the concept of Fear Marketing. This is where companies use a perceived danger or threat to manipulate your behaviour and get you to buy something. It is quite a theoretical subject and we only had time to present some of the fundamentals of the teams’ research. Even then I think it might have been a little heavy going in what was quite a short presentation. Saying that, from the really positive feedback we got, I think the message got across. Certainly there was some lengthy and constructive discussions before we presented as to the best way to do it and I hope (for the cohorts sake at least!) we got it right. The presentation was punctuated with some funny Ad’s so if nothing else we lightened the mood. In terms of learning it has been a really interesting project, from both a direct subject matter point of view and also a group dynamics point of view; both positive it has to be said … I will never look at a screaming kid in a screaming kid in a super market and will definitely think twice before asking directions!

Organizational Behaviour (everyone’s favourite subject) was today on leadership. It presented a really interesting model on the subject and one I could definitely relate to from my former management experience – certainly I felt I got way more out of the session, having had to struggle and solve these issues in a real situation; it made the whole context way more relevant.

Only one more week of lectures for this term and then we are into the revision for the final exams. Time is flying by.

Tags: exams, project

This entry was posted on Tuesday, November 18th, 2008 at 8:56 pm and is filed under MBA. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.